AB DICK
Q. How do you create awareness for an old-line, out-of-mind, office product manufacturer with an exciting new line of products made by the world's most famous brand (whose name can't be mentioned)?

A. Talk about what you can't talk about.

























When the client doesn't buy that…

A. You tie in with a famous name.








AB Dick Copiers, Dave Ullman, Mosquito Communications, Chicago Freelance Advertising Copywriter










AB Dick Copiers Campaign

Copiers were made by Xerox but AB Dick was prohibited from using their name.
AB Dick Copiers, Dave Ullman, Mosquito Communications, Chicago Freelance Advertising Copywriter


AB Dick Copiers, Dave Ullman, Mosquito Communications, Chicago Freelance Advertising Copywriter
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