CITIZENS BANK IRA
Q: How do you promote a retirement savings program for a small community bank that doesn't have a lot of money to spend on media or production?

A: Use free art and few words to make small space, "must-read" cartoon ads.












Small space newspaper ads

Citizens Bank IRA Program, Chicago Advertising Agency

Citizens Bank IRA Program, Chicago Advertising Agency

Citizens Bank IRA Program, Chicago Advertising Agency

Citizens Bank IRA Program, Chicago Advertising Agency

Reprinted from Archive Magazine

Citizens Bank IRA Program, Chicago Advertising Agency

Citizens Bank IRA Program, Chicago Advertising Agency