RAND MCNALLY ROAD ATLAS
Q. How do you get travelers who bought a new road atlas last year to buy a new road atlas again this year?

A. Convince them last year's is out of date and the consequences are serious.












Rand McNally Road Atlas ad
small space ad came in first in ad research tests seven years in a row.


Rand McNally Road Atlas, Dave Ullman, Chicago Freelance Advertising Copywriter